Monday 4th December
LO: To investigate the ways in which the media represents gender
Stereotypically Male Characteristics
- Hero
- Strong
- Brave
- Muscular
- Tall
- Confident
- Leader
- Goes to work
- Intelligent
- Blue
Male Stereotypes
- Macho male
- Geek/Nerd
- Heterosexual
- Alpha male
- Homosexual
Stereotypically Female Characteristics
- Weak
- Needs saving
- Not so confident
- Short
- Stays at home
- Multi - Task
- Emotional
- Well mannered
- Lead
- Caring
- Pink
Female Stereotypes
- Drama queen
- Mother
- Housewife
- Butch lesbian
- Lipstick lesbian
- Dumb blonde
- Business woman
- Geek/Nerd
- Sassy black woman
- Slut
Questions
1) Who is in the picture?
7 Men
A man and a woman
A man and a baby
2) What is the advert/magazine cover trying to sell/promote?
Suits
Mens' aftershave
Washing machine tablets
3) What can you denote?
There are seven men in a guarded area on the streets
There a two people in bedroom
There is baby sat on mans stomach
4) What are the connotations in the advert?
That all the men are strong, intelligent and wealthy due to wearing the suit
That woman are actually attracted to characteristics stereotypically associated with them instead of men
That thing that are gentle touch you so you need to use good washing machine tablets to get good clothes
5) How are the men represented? What stereotypes are used?
They use male stereotypes like being strong and confident to show men what you would be like if you wore the suit
He is represented as very sexy due to being a macho male and very strong which shows how wearing the aftershave attracts women to you
The man is represented as quite an intelligent character as he has a child and also very masculine a he is wearing all blue
6) Who do you think the adverts are aimed at? How do you know?
It is aimed at men due to them advertising male suits and using male characteristics
It is aimed men as the advert is saying if you wear this aftershave women will attracted towards you
It is aimed at people who have children so people buy the tablets to take care of their children's skin
1) Who is in the picture?
A male and 4 women
Lara Croft
Jessica Ennis - Hill
2) What is the advert/magazine cover trying to sell/promote?
The magazine is trying to sell the magazine
The game tomb raider
Powerade
3) What can you denote?
That there are four women hugging this man
That Lara Croft is holding many weapons
That Jessica Ennis is doing push ups
4) What are the connotations in the advert?
That the women are attracted to the man
That Lara Croft is very strong and powerful
That drinking Powerade will make you strong enough and energised enough to be like Jessica Ennis
5) How are the women represented? What stereotypes are used?
They are represented as gold diggers as they are all attracted to the rock star
She is represented as a strong character, it is very counter stereotype
The advert is very counter stereotype as it is representing Jessica as a strong and independent character
6) Who do you think the adverts are aimed at? How do you know?
It is aimed at men due to having a lot of women on the front
It is men at people who are fans of the tomb raider series as it is promoting the game and the game has a male dominant audience
It is aimed at females who are into sport due to it being a sport drink and an independent woman on the front
Mojo cover
- The magazine is very male dominant
- The colours on the magazine are usually associated with men like black and blue
- All the artists mentioned throughout the cover are male
- Dave Growl is the main image, he has facial hair and looks very serious
- The magazine has a rock genre and rock is associated with male
- Block capital fonts
What have I learnt about gender representation?
I have learnt about the differences between stereotypical male characteristics and stereotypical female characteristics and how they are used within adverts
