Music video analysis

Monday 22nd January

LO: To apply media terminology when analysing music videos

Case 2

Uptown Funk

Performance Montage - They go between locations like barber shops and the streets to a stage.

Camerawork - Canted angle, Track camera angles, low angles and expressionistic techniques used.

Sound - All non-diegetic, the song is the only soundtrack.

Mis-en-scene - Clothes are very bright and funky to fit the theme of them not taking themselves seriously and mainstream pop. The location is a high street and inside different building like barber shops and a club towards the end of the video. Urban with elements 1950s made modern.

Editing - The colour is very saturated and bright to fit mainstream pop and cuts are fit to the beat. For example at one point Bruno claps and it cuts to a different location. All links to the genre of mainstream pop

  

If I were a boy

Linear Narrative (Amplification) - Tells the story in a chronological order and has some link with the lyrics

Camerawork - Naturalistic angles, very simple.

Sound - Diegetic sounds at the start, police sirens and talking halfway through. Non diegetic sounds are the song. The talking links to the lyrics

Mis-en-scene - Matches the storyline, police costume for most of the video when they are working as police officers. Locations are in the high street, usually in shops that are being robbed for the police job to make sense. Other locations are a party and a house. 

Editing - Monochrome colour to fit the genre of RnB and the song is serious so it fits the song. Naturalistic editing so there is no crazy transitions, all basic cuts. Cuts fit the beat.

 

Music Video Research

Monday 15th January

Case 2

Mark Ronson - Uptown Funk ft Bruno Mars

Name of Artist/Band: Mark Ronson and Bruno Mars
Genre: Pop
Date song was released in the UK: 10th November 2014 (Music Video: 17th November 2014)
What the song is about: It is about Mark, Bruno and co complimenting themselves and girls
Type of music video: Performance
Describe what happens in the music video: Mark, Bruno and co go round a city complimenting girls whilst wearing clothes and chains
Who features in the video: Mark Ronson, Bruno Mars and Bruno's backing band The Hooligans
Normally the artist/group are represented as: Trending people that wear popular clothing and are up to date with trends, however Ronson tends to wear clothing that became popular in the 1980s

In the video, the artist/group is represented as: People that are into older trends from the 80s like wearing american baseball clothing and colourful clothes like suits

Beyoncé - If I were a boy

Name of Artist/Band: Beyoncé

Name of song: If I were a boy

Genre: Pop

Date song was released in UK: October 8th 2008

What the song is about: What Beyoncé says she can do without being judged is she were a boy

Type of music video: Concept Music Video

Describe what happens in the video: At the beginning of the video, we discover Beyoncé is a police officer and her husband makes her breakfast but she doesn't have time to eat it. She then goes to work and flirts with other boys whilst her husband is at work rejecting other girls. It is like this for the duration of the video however at the end we discover that usually the roles are swapped and usually her husband would be a police officer flirting with other girls and rejecting breakfast, and that she would be at work rejecting other boys. It is based off of the idea that because her husband is boy he can flirt with whoever but because she is a girl she meant to keep to herself and the video is trying to show that it needs to change.

Who features in the video: Beyoncé and NFL Player Eddie Goines

Normally the Artist/Group is represented as: 

Mock Feedback

Monday 8th January
LO: To review mock exam questions and make improvements

Q1

• Class (Social Grade ABC1)
• Interest in genre (Rock)
• Gender (Male)
• Age (20 - 40)

Q2

• Right terminology (Masthead, Coverlines, Puff etc...)
• Representation = Stereotypes
• Specific examples from the Dave Grohl cover
• Identify the media language used then link that to the target audience 

The Masthead is in a sans serif font and is in block capitals which is associated with masculinity. All the artists featured on the cover are male artists which are at interest of the male audience. The colour scheme features colours that are associated with males like black, blue, white and grey. The cover lines 'Dave Growl', 'Nirvana' and 'Reading 92' are cover lines that appeal to a much older audience 

Q3

• Right terminology (Masthead, Coverlines, Puff etc...)
• Identify genre conventions of Rock/Alternative music magazine used/subverted
• Link target audience and representation

Mostly male rock artists featured 

Right colour scheme followed for males

Events that happened like 'The Berlin Years' are featured are events that people want to follow

Music Video Case Study

Thursday 4th January

Narrative Based Video:
A narrative based music video is a music video where the lyrics are reflected in the video and the lyrics tell a story.

Performance Based Video:
A music video when the artist or band is performing the song

Concept Based Video:
Concept based music videos are usually based on a single idea or theme. They are usually obscure for the entertainment of the audience.