Stereotypes

Monday 11th December

Write down all the stereotypes you can think for:

Age

• Depressed teen
• Trouble causing teen
• Annoying elder
• Middle age adults
• Young adults
• Baby

Race/Ethnicity

• White 
• Asian 
• Mixed 
• American
• Black

Disability

• Mentally disabled
• Physically disabled
• Socially disabled

Sexuality

• Masculine gay
• Feminine gay
• Butch lesbian
• Lipstick lesbian

Exam Style Question

Mojo is a music magazine owned by the publisher Bauer. It talks about the rock genre and classic rock, it is aimed at middle aged men that are into to modern and classic with high disposable income as it is quite an expensive magazine.

The masthead is its first way of attracting the audience. It is bold, in capital letters and has a sans serif font which promotes masculinity. This attracts the audience as it is a male dominant audience, and as it promotes masculinity males will pick up the magazine. Also, big bold capital letters are usually associated with the rock genre. This means that people that only read the masthead into rock are more likely to pick it up.

The colour scheme of the cover helps a lot to attract

Homework - 11/12/17

Magazine Covers:

• On the cover, the Trey is represented as a typical macho male. He is strong and looks like a leader. He is also in a bathroom and is in a shower. The cover is saying how the man is 'the hardest in RnB' and the image being a typical macho male and Trey looking strong and a leader makes it seem like if you're a RnB artist you'll be strong like him. This makes the magazine sell as men into RnB would want to be like Trey and want to know how to be.

Representation

Monday 4th December
LO: To investigate the ways in which the media represents gender

Stereotypically Male Characteristics

• Hero
• Strong
• Brave
• Muscular 
• Tall
• Confident
• Leader
• Goes to work
• Intelligent
• Blue

Male Stereotypes

• Macho male
• Geek/Nerd
• Heterosexual 
• Alpha male
• Homosexual

Stereotypically Female Characteristics

• Weak
• Needs saving
• Not so confident 
• Short
• Stays at home
• Multi - Task
• Emotional
• Well mannered 
• Lead
• Caring
• Pink

Female Stereotypes

• Drama queen
• Mother
• Housewife 
• Butch lesbian
• Lipstick lesbian
• Dumb blonde
• Business woman
• Geek/Nerd
• Sassy black woman
• Slut

Questions

1) Who is in the picture?

7 Men

A man and a woman

A man and a baby

2) What is the advert/magazine cover trying to sell/promote?

Suits

Mens' aftershave

Washing machine tablets

3) What can you denote?

There are seven men in a guarded area on the streets

There a two people in bedroom 

There is baby sat on mans stomach

4) What are the connotations in the advert?

That all the men are strong, intelligent and wealthy due to wearing the suit 

That woman are actually attracted to characteristics stereotypically associated with them instead of men

That thing that are gentle touch you so you need to use good washing machine tablets to get good clothes

5) How are the men represented? What stereotypes are used?

They use male stereotypes like being strong and confident to show men what you would be like if you wore the suit

He is represented as very sexy due to being a macho male and very strong which shows how wearing the aftershave attracts women to you

The man is represented as quite an intelligent character as he has a child and also very masculine a he is wearing all blue

6) Who do you think the adverts are aimed at? How do you know?

It is aimed at men due to them advertising male suits and using male characteristics 

It is aimed men as the advert is saying if you wear this aftershave women will attracted towards you

It is aimed at people who have children so people buy the tablets to take care of their children's skin

1) Who is in the picture?

A male and 4 women

Lara Croft 

Jessica Ennis - Hill

2) What is the advert/magazine cover trying to sell/promote?

The magazine is trying to sell the magazine

The game tomb raider

Powerade 

3) What can you denote?

That there are four women hugging this man 

That Lara Croft is holding many weapons

That Jessica Ennis is doing push ups

4) What are the connotations in the advert?

That the women are attracted to the man

That Lara Croft is very strong and powerful

That drinking Powerade will make you strong enough and energised enough to be like Jessica Ennis

5) How are the women represented? What stereotypes are used?

They are represented as gold diggers as they are all attracted to the rock star

She is represented as a strong character, it is very counter stereotype 

The advert is very counter stereotype as it is representing Jessica as a strong and independent character 

6) Who do you think the adverts are aimed at? How do you know?

It is aimed at men due to having a lot of women on the front

It is men at people who are fans of the tomb raider series as it is promoting the game and the game has a male dominant audience 

It is aimed at females who are into sport due to it being a sport drink and an independent woman on the front 

Mojo cover

• The magazine is very male dominant 
• The colours on the magazine are usually associated with men like black and blue
• All the artists mentioned throughout the cover are male
• Dave Growl is the main image, he has facial hair and looks very serious 
• The magazine has a rock genre and rock is associated with male
• Block capital fonts 

What have I learnt about gender representation?

I have learnt about the differences between stereotypical male characteristics and stereotypical female characteristics and how they are used within adverts

Music Mag Covers

Monday 20th November
LO: To create a music magazine cover showing understanding of representation

Our cover

Peer assessed   

Very nice like how you kept the wall very effective 

Good price actually would buy  

Add more content like other artist 

From Connor Savage 

Three things I have done well:

• Colour scheme relates to genre
• Main coverline links to main image
• Cover lines link to the target audience 

Three things I need to improve on:

• More cover lines that are smaller
• Masthead to the left 
• More variety of fonts

DIRT:

What I have added:

• Different fonts to attract the audience
• Larger main coverline to fit the main image
• More coverlines 

Cover Analysis

Thursday 16th November
LO: To analyse the cover of a magazine, linking it to the genre and audience 

• 'Babyboomer' Generation: A descriptive term for someone who was born between 1946 and 1964
• Diversification: Becoming more diverse or varied 
• Audience Address: A companies address towards the audience 
• Discerning: Having or showing good judgement 
• House Style: A set of specific editing conventions used by a writer to ensure stylistic consistency throughout the magazine 
• Intertextuality: When one media text refers to another media text throughout the text

Music Magazine Codes and Conventions Red = On Rock Covers

• Masthead - Big and bold, Top of cover, Style of audience/genre, Block Capitals and Sans Serif
• Dateline, Issue Number and Price
• Main Cover Line - Links to main image and bigger the other cover lines
• Cover lines - Teasers
• Main Image - One of these and generally a music artists with normally a close up/mid shot
• Publisher logo
• Freebies - CDs, Exclusive Interviews, Posters, Stickers and Download Codes etc...

Cover Analysis Task

• Shot Type: Close up/Mid shot
• Star Vehicle: Dave Grohl,  American rock musician, guitarist, singer, drummer, songwriter, record producer, and film director
• Colour Palette: Blue, Yellow, Red, White, Grey and Black
• Bands and Artists Mentioned: Dave Growl, Ian Dury, Elvis, Cat Stevens and Nirvana 
• Masthead Style: Bold, Capitals, Sans Serif and Bright

The masthead 'Mojo' promotes the theme of influence of music and greatness throughout the magazine, which readers look for. A depressing masthead would never attract an audience, so a happy and influential one will. It it clean, bold and bright which magazines the magazine look modernised and attract the audience for modern day bands, however the cover lines contain information about classic bands which will attract the audience for more classic bands.

• Main Coverlive Style: Bold, Capitals, Bright however Serif

The main coverline is bold and bright to attract fans of Dave Grohl and the Foo Fighters, 

• Minor Coverline Style: Bold but Small, Serif, Bright and Capitals
• Puff: Small, Serif however Bold and Bright 
• USP (Freebies): There is a free CD
• Placement of Text: Minor Coverlines are placed around the perimeter of the cover to allow the main image to stand out and to make a space for the CD on the cover

Magazine Ownership and Regulation

Monday 13th November

LO:
- Research ownership, regulation and institutions involved in music magazines

Publishers:

• IPC Media - Uncut and NME 
• Bauer Media - Mojo, The Box, Downtown Country, Four Music and Q
• Condé Nast - Pitchfork
• Immediate Media - Radiotimes
• Hearst 
• BBC - BBC Music Magazine and Top Of The Pops 

Funding and Profit

• The two main ways that publishers make profit off of magazines, sales and advertising. Sales are either single sell copies, like one copy of their magazine bought in the shop. This doesn't make them much money so they make most of their money from subscriptions through sales as they don't have to pay to go their magazines in the shop. The best way they make money is through advertisements, either getting their magazine advertised in shops or being payed to hold advertisements in their own magazine. Publishers  that own multiple magazines can advertise their own magazines in other magazines they publish.

Ownership

• The majority of magazines are published by 9 companies but their titles make up nearly 75% of the market, this mean they have a massive influence over audiences and their companies will only get bigger as they control most of the market.

Media Regulation and Law

• IPSO are the independent regulator for the newspaper and magazine industry in the UK following the PCC scandal, it stands for Independent Press Standards Organisation.
• IPSO make sure newspapers and magazines follow Editors' code and investigate into complaints made about newspapers and magazines by the public.
• IMPRESS is an independent press regulator in the UK, the first to be recognised by the press regulation panel.
• It also makes sure that magazines follow the editors' code and investigate into complaints about the magazines made by the public.
• Editors Code:

The Future of Magazines

• The biggest change of magazines in the past 20 years is digitalisation. Digitalisation of magazines allows readers to view magazines wherever they like and when they like with ease. No more do they need to go to the shop to buy magazines all they have to do is pull out their phone. The only reason the industry is still alive is due to money and customers wanting the real thing in their hands.

Genre and Target Audience

Monday 16th October

LO
-To identify target audiences for a variety of music magazine genres

Magazines:

• The target audience for this magazine is a young, British and female adult that go with mainstream trends aged between 16 and 25. This is due to bright colours throughout the cover, the main image contains an artist that young females would be into and bands more of a female audience would be into.
• They would lead a very busy lifestyle, studying and working would be a big factor of their lives. They would like to go out the clubs and parties a lot and stay up late. Their young and rubican would be 'The mainstream' as they are lead by other people and go with mainstream trends.

• The target audience for mixmag would be similar to clash. The cover contains pink and white covers which promote to more of a female audience between 16 and 25 in Britain. The cover lines contain information which a young audience would be interested in. The main image is of a star of the dance genre which appeals to that age range, the profile would be more ABC1 due to being able to go to nights out and always be into the leading fashion.
• They would lead a similar lifestyle to a clash reader, studying and working being the main focus of their lives however.

• The target audience for this magazine is white middle aged men. He was born during to late 1960s to 1970s throughout the era where rock really started to become popular. He has a high paying job as he is able to afford the magazine every week and as the magazine has contents related to festivals it can relates to him as he can go to festivals. Black colours and big bold texts throughout the cover appeal to more of male audience also the main image attracts a male audience. The class category would be more of an ABC1.
• They would lead an easy lifestyle. They would still be in work but have little worries due to already earning a high disposable income. They like to take part in events like music festivals and live music shows due to having the opportunities to. Never would they stop seeking the best out of life however they aren't too bothered if they don't succeed as they have already earned their lifestyle.

• The target audience for Kerrang would be teenagers and young adults aged between 14 - 25. The audience would be more of a female audience into young rock bands however a great percentage would still be male as the magazine still contains bands like Metallica which have more of a male audience. The cover suggests it is more of a unisex magazine due to have pink and bright fonts which attract a female audience however it is darker colours like black in the background which attracts a male audience. The usual reader would have an average disposable income or their families do if they are around the age of 14 as they are able to afford  the magazine but not able to go to festivals as nothing on the cover suggests the magazine is about festivals.
• They would lead a busy lifestyle of studying and homework and be committed to getting stuff done. The magazine would be a form of stress relief or so they can take their own time to read it an have their time to themselves. Their behaviour would be very committed and good to life and always concentrated to getting the best, no matter how stressed the task may be.

• The target audience for this magazine would be young teenage girls into music and bands like one direction. The artists on the front like Rihanna and One Direction attract a young female audience and the colours of the fonts and backgrounds are pink, white and have bright colours which attract young female teenagers. The profile would be ABC1 as the magazine talks about phones and social media which appeal to more of a higher class.
• Their lifestyle would be very relaxed and they wouldn't be very worried about school, their behaviour towards life would be very relaxed and they wouldn't be very committed to getting everything done.

• The target audience for this magazine would be males aged around 20 - 40. The bands on the cover were big when this age range were young so they will be into them, they also have a reasonably high income as they are able to afford the magazine every month as it is rather expensive which makes them have a profile of ABC1. The colours throughout the cover are very bold and strong which attract a male audience 

Music Magazines and Audiences

Thursday 12th October

LO
- To identify and analyse a target audience using demographics and psychographics

Hammer Magazine

• The target audience for this magazine is middle aged men.
• Dark colour throughout the cover create a dark atmosphere around the magazine which attract a more male audience.
• Older men as the main image attract a middle age community.
• There are bold fonts that are mainly sans serif which promote more of male atmosphere
• Contents within the magazine relate to men aged born in the 1970s to 1980s, so aged between roughly 35 to 45.
• The social grade category would be ABC1 due to the magazine being expensive (£4.75 a month). The contents contain themes aimed at more upper class and all the articles are in depth. There is an article about festivals which ABC1 class tend to attend.
• Most people in the audience would have a good job with high education due to having a high disposable income to afford the magazine and understand the in depth articles.
• The race of the audience would generally be white men as the rock genre is genuinely aimed that race, plus stereotypically in Britain white men have a higher disposable income to afford the magazine.
• Sexual orientation would usually be straight as homosexual men tend to like more feminine music and be into to more of a light genre of music.
• Geographical location would be Britain as rock is usually listened to in first world countries and a lot of the articles are based at festivals in Britain.

Identifying the audience

• Gender
• Age
• Ethnicity
• Class
• Lifestyle
• Culture 
• Sexuality
• Where they live
• Interests
• Hobbies
• Nationality
• Religion
• Earnings 
• Personality 
• Mass Audience (Large Audience)
• Niche Audience (Smaller and Specific Audience)

Demographics: The factual data like age, gender, race and location.

Psychographics: These look at lifestyles, behaviour and personality.

The difference between Demographics and Psychographics

Demographics is the factual data, so the age, gender, ethnicity and nationality. Psychographics are the things about the person so their personality, interests and lifestyle.

Reader Profile

The usual Hammer reader is a laid back, relaxed middle aged man. They know they have worked for their position and can let anything happen around them without worry. They are quite a jokey person and don't have worries about money due having a high disposable income. In a group of people they are the relaxed one and not much of a leader as they know they can easily fix any problem due to having a lot of money.

Their life is quite an enjoyable one due to being able to go out and enjoy the things the world has to offer like festivals, live shows and new music.

They have strong self goals and don't let anything get in their way due to their position.

Magazine Cover Terminology, Layout and Analysis

Monday 2nd October

LO:
- To analyse music magazine covers using appropriate terminology.

- Look at the magazine covers below and answer the following questions, in full, about both covers.

1) The masthead is the name of the magazines, the big title usually found at the top. The masthead of  a magazine usually links to its genre so for example the title mojo links to rock and billboard links to  billboard music, for example pop music.

2) Both the magazines have the masthead located at the top. Both have the main image of a famous singer located in the middle and top with the main headline, their names, located near them to capture the interest of people. The subheading is directly located underneath under the main headline. Both magazines have cover lines located to the side and around the magazine that contain more information about the magazine. They both have a dateline, on the mojo magazine it is located on the barcode and on the billboard magazine it is located under the masthead. On the Mojo magazine cover,  all the cover lines and main cover lines are based all around magazine cover in an unorganised way. This is because the magazine is a rock magazine with target audience of more of a male gender and it relates to more of a loud, crazy and insane type of magazine. However, on the billboard magazine cover the over lines and main cover lines are placed in a calm, settled and organised way as the magazine attracts more of a female audience and presents more of a calm chart hit music genre.

3) Both magazine include a dateline and both include cover lines with information on what is inside the magazine. Mojo includes a barcode however billboard doesn't.

4) There is a main headline on both of the magazines containing the names of the singers on the main image.

5) The cover lines that have been used contain little information in the magazine as they want people to read all about the subject inside the magazine. Both magazines contain about five cover lines with bold fonts to attract the reader. Mojo uses shorter cover lines however to fit to a more impatient and crazy rock genre with a male audience however Billboard uses longer cover lines to fit a more female audience that like to read information about the charts and big stories in the music industry at that current moment in time.

6) Both magazine use bold fonts with colour that stands out from the background of the magazine to attract the reader into buying the magazine. They both use serif fonts however Mojo uses more bold capitals to attract more of a big male audience and it also presents more of a crazy and mad rock genre. However Billboard uses settled and calm fonts with no capitals apart form the start of words on the main cover line to attract more of a female audience. They uses serif fonts that are capitals on the cover lines however the cover lines are small so it still presents more of a calm atmosphere on the cover. The calm font also relate to the genre of calm chart hit music which the magazine is about.

7) On the Mojo magazine cover there is an edited picture of a crowd in the background. Also they have a blue background and fonts are different throughout the cover lines. However on the Billboard magazine cover it contains no images apart from the main image and there is only a simple pink background. All the fonts are the same throughout.

8) On the Mojo magazine cover they use dark colours like blue and black that relate to rock and the fonts are brighter colours to make them stand out. On the Billboard magazine cover they use colour like pink and brighter colour that relate to the pop feminine target audience. Again Billboard uses opposite colour to the background to make the text stand out so darker colour like black.

9) Both magazine contain cover lines that contain little text and information on the subject to make the reader interested in the subject and read the magazine.

10) Both magazines have a main image to get across the main subject in the issue of the magazine, so for example in the mojo magazine they use a picture of Dave Grohl to get across the subject of Dave Grohl. On Billboard they only use on image which is the main image however on Mojo they contain two other images for the same reason.

11) Only Mojo contain freebies which is a CD, as it relates to the subject of David Gilmour.

12) Both magazines contain a menu strip which contains all the main subjects and information on what is inside of the magazine. However, Billboard contains a longer menu strip with more information to give out more information on the charts attracting more of a male audience. Mojo contains a shorter menu strip with little information which attracts a more impatient male audience that just want to read the magazine. It also presents rock the genre as rock music usually contain shirt and snappy lyrics with loud and heavy music.

13) Mojo contains the genre of rock and grunge and Billboard contains the genre of mainstream pop and popular songs and artists, like Katy Perry. Mojo covers rock due to a more male audience and rock fits a more stronger male audience and Billboard covers more popular chart music to fit a calmer more settled audience.

14) Mojo targets more of a middle aged male audience that can afford every new issue. It contains darker colours on the cover and the genre of the magazine relates to a more male audience. Billboard magazine targets more of a younger female audience as the more soft and brighter colours relate to the gender. Also the genre of mainstream pop attracts more of a female audience.

15) Mojo magazine relates to its audience by using cover lines that fit its audience, a crazy and unorganised layout to fit a more crazy and unorganised rock genre and big and bold and crazy fonts to attract a big male audience. The cover lines are quick, short and snappy which will attract a male audience that just wants to go through and read the magazine and not have to read whats on the cover. Billboard uses more of a calm and organised layout that attracts a female audience that wants to read all the information and is patient enough to read the cover. They use a calm mixture of serif and sans serif fonts which attract a female audience. The cover lines are longer and use more complex words to allow the reader to know about all the information without having to go in the magazine. This promotes to more of a female audience which the magazine is aimed towards. 

16) The masthead, main images and main title are the mastheads main selling points as readers want to read about popular subjects. The main images usually are the biggest factor of a magazines USP due to it containing the main story of the magazine. So on the Billboard cover Katy Perry is the main image and people want to read about her, so people will buy the magazine. Also, the magazine is aimed at more of a female audience the USP will contain a more feminine story. This is a similar concept with the Mojo cover. As it attracts more of a male audience its main image will contain something related to the genre. This is why the main USP in the main image.

Mojo Target Audience - Infographic

Updated Version:

In Depth Study - Mojo

Monday 18th September  In Depth Study - Mojo

LO

To analyse the target audience for music magazines

Publisher

The publisher for this magazine is Bauer

Circulation

Target Audience Demographics

• Age range is usually middle aged men, the mean age is 41
• Abc 1 profile is 70%
• Typical reader listened to classic bands like The Beatles and Zeppelin whilst growing up in the 70s and 80s
• Heavy user of services like Spotify and Apple music
• Likes music festivals

Music Genres

Monday 11th September  The Music Industry

LO:
-To identify and explain different music genres

Music Genres:

• Pop
• Reggae 
• Rock and all
• Rap
• Hip hop
• Techno
• Jazz
• Classical 
• Dubstep
• Death metal
• Heavy metal
• Country
• RnB
• Drum and Bass
• Trap music
• Grunge
• Opera
• K-pop
• Blues

Rock Genre

Stars within the rock genre often wear clothes that are related to there music genre. Typically this means, dark clothes, dark and long hair and usually have s lot of jewellery. A lot of this comes down to when rock genre really took off, in the 1970s where these clothes are popular among a lot of people. Also because it fits the type of low voiced, electric guitar and loud drums and basses. Ideas and themes of songs usually come from love and problems within their lives as many rock stars were associated with the stereotype of being, heavy drinkers, drug users, sex addicts and having terrible love lives. This stereotype caused the themes to usually be problems like this. Plus it usually tends to be male bands within the genre. 

Pop Genre

Singers within the pop genre usually wear glamorous and bright clothes, have funky hairstyles, cool sunglasses and designer clothes. A lot of this is to do with the popularity of pop celebrities today, people need to stand out within the industry to make money so clothes like these will make them stand out. Pop music has very different styles of music within the genre, but it usually contains of electric backgrounds, guitars and basses, some autotune and maybe some techno music. The types of music that are popular today. Things that identity pop music usually are medium length songs with a repeated chorus, and a catchy melody and hook. They usually sing about what means things to the artist, for example Taylor Swift usually sings about love and relationships whereas Bruno Mars usually sings about money and being successful. Pop songs are very highly produced.

RnB Genre

Rnb, or Rhythm and Blues is a genre of african american music originated in the 1940s. The term Rhythm and Blues came from record companies that described african americans tracks as the RnB term. Singers within this genre usually wear clothes like shiny suits, fedoras and black shined suits. This came from clothes popular in the 1940s like suits and hats similar. Plus most RnB artists are african american as this is the race the genre originated from. The music typically sounds very smooth, with acoustic guitars, a soft drum beat, and the often trumpet of trombone. This is down to what musical instruments were available at the time. Themes are usually world problems and trying to create happiness with the music. More modern RnB contains artists such as Usher and Beyonce with a more electrical twist on them.

Dance

Dance music is is full of popular songs in the time period of the music. For example in 2017 people usually prefer techno, electric and dustup music over swing and jazz music like in the 1940s. Stars of the genre are usually DJs, these DJs usually wear clothes related to the music they are playing or popular clothes at the time. Music usually contains electric/techno style songs.

Thursday 14th September  The Music Industry Further

Three Genres:

• Pop
• Rock
• Rap

Pop

Target Audience - Older children and teenagers. Pop usually contains treading topics at the time and stuff this age group is interested in. Parents of this age group may also be interested is their children listen to this music. Ethnicity usually contains white, middle to upper class children and teenagers as the glamorous, desirable and famous music usually relates to them.

Which magazines and radio stations feature this genre? - Vogue magazines contain a lot of stuff based off of pop stars and pop music. This is because pop always contains trending music and vogue contains fashion, trends and relevant music. Radio stations that usually contain pop music are BBC radio 1 and cornwall's PirateFM. This is because these radio stations keep up with trends and are popular radio stations.

Rock

Target Audience - The target audience ranges, however it is mostly aimed at a male audience. This is because it is usually violent music, contains hard and heavy music and contains explicit language. Middle class people from European and Northern American countries usually listen to this genre. Maybe some lower class people as usually they have drug or alcohol related problems, which rock themes sometimes about so they can relate to the problems

Which magazines and radio stations feature this genre? - Magazines that feature this genre are 'Kerrang' and 'Revolver'. Radio stations that also feature this genre are BBC radio 6 music, this is because adults usually listen to this radio and male adults are usually the target audience for rock.

Rap

Target Audience - The target audience is usually teenagers/young adults. Rap usually contains a lot of bad language and artists are usually around the same age range and are able to relate to them. Typical class is lower class, poorer people in areas in USA, Britain and Eastern European countries listen to this and ethnicity is usually black people in USA and Britain and a larger white ethnicity in the east of Europe. It contains this class as people that have problems can relate to the music genre as themes contain similar problems.

Which magazines and radio stations feature this genre? - Magazines that feature this genre are XXL and VIBE. Rap is usually a trending music genre as well so radio stations like BBC radio 1 contain this genre.

Analysis Of Moving Images

Monday 22nd May

LO: To analyse a trailer effectively using the key concepts

The Fast and the Furious

https://trailers.apple.com/trailers/universal/thefastandthefurious/

Trailer Analysis

In the trailer of The Fast and Furious we can tell the genre of the film is action. We can tell through the fast paced music they use throughout the trailer, this music also has a heavy beat which you would find in action films. They have really short and fast paced scenes with straight cuts in most of them but in some they use cutting on action. Also the use of guns, cars and dramatic scenes suggests it is action, there is never nothing happening. There are car chases and continuous fights and races which suggests it is action.

There are three shot types that have been used in this trailer. Close ups at the start have been used a lot in this trailer, the effect this has on the audience is that it creates tension for the audience and keeps them watching the trailer all the way through. Towards the end of the trailer, like when the characters flips a car over another., they have used far shots to show all of the action in the scene. This excites the audience more and more as there is a lot of action happening in the scene which keeps the audience watching the trailer.


The editing used in the film creates a lot of tension for the audience and kept them watching the film. For example the use straight cuts at the start of the film and cutting on action creates tensions which excites the audience as they want to see the action. This action will excite the audience and keeps them watching he trailer so they can see it. They use fade in / fade out transitions which also creates tension. Towards the end they use a lot of cutting on action which excites the audience as something is happening all the time. The editing is very fast paced which excites the audience and is never slow except for the start which builds up tension.

The sound is used in the film to create tension for the audience. To start off with there is no music and all of the sound is diegetic except for a drum beat every time the scene changes. The fact there is little sound it builds up tension for the audience. The use of cars reving their engines and the beat every time the scene changes creates tension. As the music builds up towards halfway through the trailer it gets faster and faster, this matches to the pace of the trailer and builds up tension. The use of dietetic sounds like car noises and gun shots excite the audience and allow us to know the genre is action.

The Mise-En-Scene allows us to know about the film. The setting of the film is usually either in a poor neighbourhood or in a city. This suggests that the characters are from a poor background, they also have scruffy clothes and messed up hair which suggests the same thing. The setting and clothes on the character tell us that the film is set in the modern day. The facial expressions show us that the characters are usually angry or determined to do something. The characters body language is very up right which shows us he is determined. The positioning of the characters are usually far away from each other which suggests that they don't like each other.


The Lighting is usually very high-key and the colour is usually bright. This has been used to show us the action within the film and and to show us that something is always going on. If the lighting was always low-key and the colour was always dark it might bore the audience as nothing would be happening, so they use the high-key lighting and light colour to show the audience what is happening and to excite them.

Sound In Film

Monday 15th May

LO: To understand why sound is used in film

All sound used in film is known as the soundtrack.

Diegetic and Non-Diegetic Sounds and music  

- Diegetic - Sounds whose source is from the story world of film.
- Non Diegetic - Sounds whose source is from outside the story world of the film.

Task 1  


- The digetic sound would be - Footsteps, Breathing, The fire crackling, The wings of the creatures, The key in the lock, The door opening, The sand falling, The monster moving, The grape being picked, The plate being moved.

Dialogue

 - Dialogue Replacement (ADR) is when they record dialogue after filming and add it on later. 

 Foley

- Foley is the reproduction of everyday sounds for use in film making.

Task 2

The sounds you would have to make would be, The moving on the chair, The crickets, The sound of the UFO, The man hitting his head, The man's mouth, The buttons in the ship, The sound of the beam, The man falling, The squeaking of the chair, The ship flying, The alien crying

Sound Effects

 - Sound effects are like foley but they are usually made by computers

Task 3

- The sounds needed to be created would be, The floor cracking, The window smashing, The car falling and possibly its alarm, The monster rising, People screaming, The camera falling the ground

Music In Film

- Music used in films is part of the Mise-En-Scene
- It is often used to create a certain atmosphere of mood
- It helps to add tension, atmosphere and a time or a setting 
- Silence can also be used to create effect

Sherlock Holmes Fight Scene Analysis

In the opening fight there was Irish Folk Music which was non-diegetic. The reason they used this type of music is to suggest the era the fight scene was set in. Also they amplified the beat whenever a hit or punch occurred which was used to emphasise the action of the punch or hit. The cheering or the crowd was used to create tension for the audience. Also at the end of the opening scene there was a diegetic spit sound, they amplified the sound of this to allow the audience that he got spit on. In the second scene there was a 'thought process' scene where the man thought and pictured what he was going to do. There were non-diegetic sounds in his head which said what he was doing. They added these to allow the audience what he was doing. The volume of the punches and kicks was amplified to make the audience concentrate on them. There was also a ringing non-diegetic sound when the man got hit in the ears, this allows the audience to know what he is hearing. In the third scene there it was similar to the last. However the voices the man said were not there due to this not being a thought process. The volume of the crowd was lowered so you could hear the sound of the punches and kicks.

Mise-En-Scene

Thursday 4th May

LO: To Explore the term 'Mise-En-scene'

May the fourth be with you!

Mise-En-Scene:

A French term meaning what is put into a scene or frame

The five elements of Mise-En-Scene are...

• Settings and Props
• Costume, Hair, and Make-Up
• Facial Expression and Body Language
• Lighting and Colour
• Positioning of characters/Objects within the frame

Setting and Props

• Settings and Locations play an important part in film making and are not just 'backgrounds'.
• Sets are either built from scratcher a great deal of time is spent to find a setting which already exists.

You would find props like space ship, robots and futuristic weapons in a sci-fi movie. The setting would usually be in space or on an alien planet. In a Romantic Comedy film the setting would be in a house or everyday locations, the props would be like flowers, a bed, cars and everyday objects. The setting for a Horror Film would a haunted house, a forest, a prison or an isolated locations and for props you would find things like weapons and sharp objects.

Costume, Hair and Make-Up

• Costume, Hair and Make-Up acts as an instant indicator about a characters personality, status and job.
• It tells us immediately whether the film is set in the present and what society it is set in.

The Costume, Hair and Make-Up of this character suggests that he is very smart and is quite wealthy, he looks wealthy because he is wearing and expensive watch and a suit. Also that he is 

organised as he doesn't look untidy at all.

Facial Expressions and Body Language

• Facial Expressions provide a clear indicator of how someone is feeling.
• If someone is smiling broadly, we assume they are happy but we may get a different feeling if they are holding a knife accompanied by scary music.

The Facial Expressions and Body Language of this character suggests that he is angry as he is tensed. His Facial Expressions suggest that he slightly jealous as he has a slight smirk and his eyebrows are not raised. 

Positioning of Characters and objects within a frame

• Positioning within a frame can draw our attention to them
• It can show the people's feelings to each other and can show the relationship between them

Lighting and Colour

• To highlight characters or objects within the frame

The types of lighting are...

• Low-Key lighting - Deep distinct shadows
• High-Key lighting - Light filters are used and natural lighting to the eyes

• In this scene they have used props like ships and buildings like a castle and houses.
• They use the big ships and buildings that overcast the town to create tension as it might seem like something bad is going to happen. The low-key lighting and over by the castle also creates tension and adds a spooky effect, along with a dark colour.
• The type of ships and buildings used suggest the film is set in the 1700's. The setting suggests it  is set in a caribbean/jungle environment.

• In this scene the positioning of the characters suggest they are friends or on the same side as they are close together and not angry at each other.
• Their costume is very ripped up and dirty which suggests the characters are from a poor background, they also have pirate hats which suggests they are pirates so they could be pirates that aren't so highly ranked as they are quite poor. Their clothes also suggest that the film is set int the 1700's.
• The Make-Up used on the characters is very tattered and very un-human which suggests the characters aren't human.

Editing

Monday 24th April

LO: To understand how the editing of different shots can create and change the meaning of a scene and a film

- Editing is selecting, combining and ordering shots to add meaning and continuity  

Elements Of Editing

• Cutting
• Transitions
• Pace and length of the shot
• Rhythm
• CGI and animation

Cutting

• Cutting on action (match on action) - Cutting on action is what you cut the clip on, so if you were on a fight scene you could cut it at a punch or you could even do it on something as simple as someone turning around.
• Cut away - When it shows a shot and it cuts away to something related to that shot and back to the original shot.
• Cross cutting (Parallel editing) - Where it cuts between two different scenes that are happening at the same time, it is usually used in a scene with a phone call.
• Straight cut - It is basic cut from one scene to another with no transitions.
• Jump cut - When the camera doesn't move but something has changed in the scene.
• Match cut (Graphic match) - Cuts from one scene to another where either the action is the same or the composition is the same.
• Eye line match - When it cuts between someone looking at something and then to the something its looking at.
• Shot reverse shot - Is used to show the dialogue or conversation of 2 or more people.
• Montage - Is usually used to show stuff that happens over a period of time, usually to show people training for something. 

Transitions

• Fade in / Fade out - When a scene dissolves into black or white to show that time has passed 
• Wipe - To show it moves between scenes more to show a definite change of place 

How has editing been used to create tension in the hot fuzz battle scene?

In part one when he was in the fields by the old man and women, to start off it was very peaceful which builds up tension until the police officer comes along. This is where a little battle scene comes along and they use a lot of cutting on action. After when he starts preparing for the main battle they use a montage to create tension, instead of just showing him loading a gun they show him loading multiple guns quickly.

Genre Conventions

Thursday 20th April

LO: To implement genre codes and conventions

Film Trailer Plan

Our genre is Horror

• Title = Forgotten Thought
• Director = George A Romeo
• Main Actors = 
• Plot Outline = A boy was having normal day until he saw the murderer in a childhood nightmare where his parents were murdered. That night at midnight the phone rings saying that he has 10 days to live and that every night at midnight from now something bad will happen to someone he loves and that he has one way to stop it. Find the murderer in his dream and kill him. However by the ninth night he hasn't managed to kill the murderer, and at the last midnight before his death he witnesses his parents get murdered by the murderer in his dreams. Unfortunately the murderer escapes and he has one day left to kill the murderer and save his own life.
• Main Character Profile: 

Genre Conventions

Monday 27th March

LO: To explore genre codes and conventions

Genre Research, Action-Adventure:

Codes and Conventions:

• Graphic violence is tolerated
• Romantic sub-plot
• Fast paced
• Use of close up shots
• High key lighting
• Always involves a quest
• Humorous 

Three famous movie directors from Action-Adventure:

• Michael Bay
• James Cameron
• Richard Donner

Movie stars associated with Action Adventure:

• Jason Statham
• Sylvester Stallone 
• Bruce Wilis
• Robert De Niro
• Gary Daniels
• Al Pacino

Three movie posters for Action Adventure (Past 10 years):

Annotated poster for Action-Adventure:

• The character is in the background walking away so they know he is on a quest
• The hobbit is in bold for emphasis
• It doesn't show any iconic scenes from the movie so people want to watch it
• Shows an iconic character from the movie

Film Genre

Thursday 23rd March

LO: To explore the concept of film genre

Film Genres

• Comedy                         
• Romance
• Horror
• Sci-fi
• Action
• Adventure
• Fantasy
• Animation
• Family
• Western
• Thriller
• Crime
• Musical
• Mystery
• Drama
• Documentary
• Teen
• War

Films that have a mix of genres for example 'Romantic Comedy' is called a hybrid 

A way of classifying types of film within a genre is called a Sub-Genre for example like Zombie, which is classified as a Horror

Horror Film Sub-Genres

• Zombie
• Gothic
• Psychological
• Slasher
• Vampire
• Gore

Fantasy

• Lord Of The Rings
• Labrynth
• The Chronicles Of Narnia
• Harry Potter
• Ghostbusters
• Star Wars

Fantasy Sub-Genres

• Military Fantasy
• Magic Fantasy
• Epic Fantasy
• Dark Fantasy

BBC School Report 2017

Click Here For Link To Final Report

Music Video

DIRT News Report

Monday 23rd February

DIRT

(Shows diagram of the roadworks, in a map style)
Here we have a diagram of the roadworks showing where the roadworks are. The roadworks have mostly affected the centre of Bodmin, and as you can see they have created many diversions which affects the people living next to the diversions. Due to all the traffic on these diversions it does not allow residents to get to their houses easily.

However, many people agree with the idea of creating a shared space area. The benefits that the plan will give is that it will create less traffic in the centre of Bodmin. Even though the roadworks will take a long time, the traffic reductions will be worth the wait. The plan is actually one of 13 schemes in the building a better Bodmin plan. These 13 plans have been put in plan to decrease the traffic however of course the consequences of the wait are not very good, as you can see. The wait though will be worth it.

News Report

19th January 2017

LO: To research and plan an effective news report

Bodmin Roadworks

• The roadworks started on the 12th of September and will last roughly 14 months.
• During the roadworks the roads Dennison Road, Church Street and Turf Street will be closed.

• They are trying to create less traffic in the town centre (Church Square) and at Dennison Road they are making a cycle path. Turf Street is closed since it is the road that leads to Church Square.
• The scheme is part of the 'Building a Better Bodmin' project which consists of minor highway changes and creating new junctions.
• During the works we will also see a major upgrade to leat running under several streets.

People we will interview

• Locals (One for the plan, One against)
• Owner of businesses affected 
• Council workers 

Order of news story

• Explaining what is happening 
• How long they last for
• Showing diagrams 
• Interviews

23 January 2017

Council Details

Phone number :  0300 1234 222

Email : roadstransportandparking@cornwall.gov.uk

Local Details:

Sports Shop, Phone number : 01208 264589

The Lighthouse Electrical, Email : thelighthouseelectrical@hotmail.co.uk

Report Script

(Anchor Introduction)

At the moment major roadworks are happening in the centre of Bodmin. The roadworks have affected many people so far inside and outside of Bodmin. The roadworks are due to last at least a year, now we go to Elijah, Aidan and Connor to learn more about the subject

(Reporter)
(Shows videos and pictures of roadworks with voiceovers)
So at the moment major roadworks are underway in the centre of Bodmin. The roadworks are due to last at least 14 months.
So far the roadworks have lasted 6 months and have already affected many people inside and outside of Bodmin.
The council have put in plans to create a shared space area in the centre of the town. The idea of this shared space area is to prevent traffic in the centre of the town and to allow pedestrians and cars to be together, however many people disagree with the idea.
The roadworks shut down the entire centre of the town, leaving many diversions and the centre of the town in chaos. The roadworks have also reduced the amount of people visiting Bodmin making less customers for shops. This has reduced the amount of money made and the shops have been forced to close.

(Shows videos at other roadworks in the town)
Not only have the roadworks been in the centre of Bodmin, they have also happened in other places in the town. The other places are Higher Bore Street, Launceston Road, St Nicholas Street and Dennison Road.
At higher bore street they are putting in a cycle trail from the camel trail. Many people think the changes that are being made are putting pedestrians in danger, due to the traffic lights being removed and crossing islands.

(Shows diagram of the roadworks, in a map style)
Here we have a diagram of the roadworks showing where the roadworks are. The roadworks have mostly affected the centre of Bodmin, and as you can see they have created many diversions which affects the people living next to the diversions. Due to all the traffic on these diversions it does not allow residents to get to their houses easily.

However, many people agree with the idea of creating a shared space area. The benefits that the plan will give is that it will create less traffic in the centre of Bodmin. Even though the roadworks will take a long time, the traffic reductions will be worth the wait. The plan is actually one of 13 schemes in the building a better Bodmin plan. These 13 plans have been put in plan to decrease the traffic however of course the consequences of the wait are not very good, as you can see. The wait though will be worth it. The news Cormac has also released is that they are ahead of the schedule, meaning that they are planned to finish 2 weeks early.

(Interview)
Now we have an interview with a council worker that has put forward into the plans.

Interview Questions

• The roadworks have been going on for 6 months, how have they affected you so far?
• They are turning the town centre into shared space area, what do you think it will do to the community?
• Not only are they making a shared space area, they are making a cycle trail through town. What is your opinion on that?
• As you are working for the council, does it change your opinion on the works?

(Interview)
Now we have an interview with a local that has been affected by the roadworks

Interview Questions

• What are your views on the roadworks?
• Does it affect you in any way and how?
• Do you think it will be worth it and why?
• What do you think of Bodmin becoming more bike friendly?

(Outro)
So the roadworks are due to last 14 months, will it help the town or not? Now we go back to the studio.

News And Audience

9th January 2017

Top 10 news stories 

1. Tube workers go on strike

2. The one man that supported 200 refugees

3. Blind Students abused by teachers 

4. Several arrested over kardashian robbery

5. Why are brazil prisons so violent 

6. 2 deadly ice spells across europe 

7. The muesli queen who built a 60 million pound business 

8. Brits dominate golden globe tv awards 

9. Johnson meets trump's team in new york 

10. British VW owners seek compensation 

Target Audiences:

Newsround - Children from ages 5 to 12

BBC 10 O'clock news - Adults 16+ From around the country

Spotlight - Adults 16+ From the South-West

Since Newsround is for children the show will choose stories that won't bore children such as politics will bore children whereas stories about animals won't.

Since BBC 10 O'clock news is for adults 16+ around the country they will choose stories that interests adults like politics from around the country.

Since Spotlight is for adults 16+ plus from the South-West they will choose stories that interests adults from the South-West, however if a story involves something from the South-West that is somewhere else it might be used.

16th January 2017

I think at 10 O'clock radio 1 will lead with the story about Krygyzstan plane crash.

Order of stories in BBC spotlight (My guess)

1. Exeter MP calls for PM to break her silence over Trump and Russia 3
2. Somerset Stroke charity fighting to keep funding 1
3. Ponies on Bodmin Moor being poisoned by remains from tin mines 4
4. Two roads in Plymouth closed after traffic accident 2
5. People of Bridport took part in tradition of Wassailing: singing to trees to ask for good harvest 5
6. Weather 69

Possible news day order

1. UK military building laser weapon
2. Impact of Bodmin roadworks
3. Bodmin nature reserves in danger
4. Tulip use hawks to cull seagulls
5. Bodmin student to attempt to break world record in Australia
6. Bodmin steam railway joining mainline
7. PA might be moving to championship
8. Rebecca Puckey wins Music Crown comp
9. Tom Butler interview (big wave surfer)
10. New bike park in cornwall
11. St Piran's day celebrations - 5th March
12. World Pasty Day Championships at Eden - 6th March
13. Weather/Surf report

School Report Ideas

5th January 2017

School Report Ideas:

• Bodmin Roadworks - Local

A situation in Bodmin where roadworks are happening in the centre of town. It cuts off the main road in Bodmin, making people take a diversion through smaller roads. This affects the people living next to the roads that are the diversion. It has already caused major traffic jams through out Bodmin. Not only does affect people in Bodmin it also affects people in other towns. For example, Lanivet is a village 3 miles from Bodmin and for traffic trying to get from one side of Bodmin to the other the traffic is directed through Lanivet, causing traffic jams in Lanivet. The roadworks are expected to last 14 months.

• Local Nature Reserve Problems - Local

People have been wrecking the local nature reserves in Bodmin. There has been drug use and fires made by people also wrecking the nature. It has been a running issue recently with a lot of people destroying the reserve.