Print
Layout
- House Style - A company's preferred manner of presentation and layout of written material
- Symmetrical and Asymmetrical -
- Use of columns and boxes - To help organise information
- Ratio of copy, photography and space - To help organise information
- Headline - A heading at the top of an article or page in a newspaper or magazine
- Caption - A title or brief explanation accompanying an illustration, cartoon or poster
- Strapline - A subsidiary heading or caption in a newspaper or magazine
- Standfirst - A brief introduction summary typically after the headline about the newspaper and article
Typography
- Serif and Sans Serif fonts
- Specialist Typefaces - A particular design of type
- Font size/Italics/Bold
Language
- Formal and Informal register - Whether you use formal or informal language
- Direct mode address - The way the creator addresses the audience
- Puns, Colloquialisms, Slang - Making jokes with the audience and using slang language
Image
- Graphics - Pictures used
- Camerawork and Mise en scene in photography - The way that the cameras are used and what is in the photo
- Depth of field - The distance between the nearest and the furthest objects giving you a focused image
- Digital manipulation - Whether the resulting photo has any relation to the original image
- Cropping - Editing the photo to a good size
Colour
- Colour saturation - The intensity of colour in an image
- Choice of colour - The different colours used to fit the image
Audio/Visual
Camerawork
- Establishing shots - A long shot indicating where the scene will take place
- Low angle, High angle, Canted angle or Aerial shots - How low or high the angle is and how tilted the angle is, also how high it is
- Elaborate camera movement such as tracks, steadicam or crane shots - Following the focus, a camera stabiliser and to move towards and away from the point of focus
- Hand-Held cameras - To make it seem like from another persons point of view
- Point of view shots - Shots form the characters point of view
- Shallow focus and focus pulls - Focusing on different things to make the seem more effective rather than just one area
Editing
- Shot/Reverse shot - Going between two points of focus
- Juxtaposition - Two things being seen or placed close together
- Non-continually editing - When shots are mismatched to disrupt the impression of time and space
- Crosscutting - Cutting between places to show action at the same time
- Fast paced editing - Shots that are edited to pass quickly
- Less common transitions - Wipe, Fade, and Dissolve
- Post production effects - Adding sound effects over the original things
Soundtrack
- Music - Any music used
- Diegetic Sounds - Sounds in the video the characters can hear
- Non - Diegetic sounds - Sounds in the video the characters can't hear
- Sound Effects - Sounds deliberately put in the video
- Sound Bridge - Sounds that lead from one scene into the next
- Voiceover - The voice of a character used in the scene when they are not there
Mise en Scène
- Lighting - The intensity of light in a scene
- Location/Set - Where the video is
- Costume/Make up - What the characters are wearing and any make up used
- Props - Anything used in the video
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