8 - Diversification
10 - Radio 1Xtra
14 - Editing and Mise en scene
16 - Hybridity
17 - Worldwide companies own British newspapers
18 - Because it owns radio stations as well as a magazine
25 - Convergence
Wednesday, 29 May 2019
Monday, 20 May 2019
Radio 1 Live Lounge
Monday 20th May
LO: to explore the industry and audience behind the Live Lounge
BBC Radio 1 target audience - 15 to 29 year olds. The presenters are restless and energetic, often using informal and everyday language.
The remit of Radio 1 is tot entertain a broad range of young listeners. They support emerging artists especially those from the UK.
Representations:
LO: to explore the industry and audience behind the Live Lounge
BBC Radio 1 target audience - 15 to 29 year olds. The presenters are restless and energetic, often using informal and everyday language.
The remit of Radio 1 is tot entertain a broad range of young listeners. They support emerging artists especially those from the UK.
Representations:
- The artist - Popular artists in the charts
- The presenter - The presenter is Greg James who is a young comedic presenter a similar age to the target audience
- The show and its format - Talks about popular issues and music
Media Language:
- Colour palette
- Images used
- Branding
- Logo
- Graphics
- Content
Convergence - Merging of media technologies and forms due to digitalisation and computer networking. An example of this is Radio 1 has apps so people can listen on their phones and computers and the Live Lounge can be accessed via Vevo.
Advantages of this for the BBC and Vevo is that they both get a bigger range of target audiences as people who use Vevo get recommend Radio 1 vice versa. Advantages for the audience it can be accessed vis Vevo at anytime.
Regulation
Radio has to fit to a broadcasting code so that listeners are protected from harmful; or offensive material. This is in particular for Radio 1 as part of their audience is older teenagers. Also they have to make sure their are a diverse range if viewpoints on a situation.
The Live Lounge
- It is a live music series that is hosted on BBC Radio 1 and 1Xtra.
- The benefits of broadcasting on two channels are that you can broadcast more artists and get more listeners
- Clara Amfo is known for her presenting and was deemed as a rising star.
- DJ Ace is award winning and being associated particularly with new music
- And artists comes on and performs one or two of their own songs then a cover of something that isn't their genre and it is acoustically
- It is broadcast live and the visualisation one is filmed and put on Veto
- The audience appeals are that it involves popular artists doing songs they not usually sing in an intimate space. It is live and you may find new artists. You can watch the performances afterwards
The Live Lounge Website
- Links to Radio 1 and 1Xtra
- There are videos and photographs
- Summaries of what has happened that month
- They have many social media accounts
Lewis Capaldi:
- He started posting recordings of his music on the internet where he met his manager Ryan Walter. He then released his first track which was the quickest to reach 25 million streams
- He is 22 born born in Bathgate, Scotland
- The genre is folk rock and pop
- He released his first album in May which was announced in February
- He is award winning and has a good critical reception
Monday, 25 March 2019
Revision - Music Video
Monday 25th March
LO: Explain how mise en scene has been used in your two music videos to show the genre and represent the band/artist
Uptown Funk
LO: Explain how mise en scene has been used in your two music videos to show the genre and represent the band/artist
Uptown Funk
- Bright and funky clothing to show they don't really take themselves seriously.
- Urban location with barber shops, they just want to go around town and have fun
- This could represent the artist as a macho male, who goes around showing off and is very confident
If I were a boy
- Familiar clothing like police uniforms and casual clothing to show these are real life problems and to make them easier to understand
- Familiar locations like a high street and a kitchen to make it easily relatable and to show these are real life problems
- This represents the artist as quite weak due to the problems she faces in every day
Thursday 28th March
LO: Explain how camerawork and editing has been used in your two music videos to show the genre and represent the band/artist
Camerawork
Uptown Funk:
- Canted angles, track camera angles and low angles. Filmed on a steady cam
- The range of angles represent the artist as people who just want to have fun, mess around and try out different funky angles
If I were a boy:
- Naturalistic angles
- Represents the artist as serious, she wants the problem to be taken seriously and
Editing
Uptown Funk:
- Saturated colours and cuts to the beats of the song
- Represents the artist as trendy, upbeat and shows they are enjoying themselves
If I were boy:
- Monochrome colour and simple transitions
Monday, 18 March 2019
Revision - Mojo
Monday 18th March
LO: Explain the demographics of the target audience of the Mojo magazine: be as specific as you can and explain the appeal of Mojo to them
The age range for readers of Mojo is between 35 - 45 with a mean age of 41. The ABC1 profile and C2DE are roughly even numbers, although the articles suggest it is targeted more towards the ABC1 profile. The audience is 68% male and 32% female, 91% have been to a live gig in the past year. The total circulation is 79, 345. They have a lot of disposable income to spend on music. Most of the audience are part of the Babyboomer generation that grew up listening to classic bands like The Beatles and The Clash, this magazine appeals to them as it features stories about them.
Monday 1st April
LO: Explain how music magazines target a specific audience. Use the MOJO cover as an example
Magazines use the different terminology features on the magazine to appeal to a certain target audience. The masthead on the MOJO magazine is big and bold, block capitals and sans serif to appeal to a rock audience. The colour palette features blue, yellow, red, white, grey and black which are colours associated with rock. The main cover line is bold, capitals and bright to stand out to the rock audience and the minor cover lines are the same but smaller. The star is Dave Grohl, a classic musician and the cover lines feature classic artists like like Ian Dury and Nirvana to appeal to the 'Babyboomer' generation, and a dominant male audience.
These all appeal to the 'Babyboomer' generation and a male audience who would have been into these bands and artists when they were younger.
LO: Explain the demographics of the target audience of the Mojo magazine: be as specific as you can and explain the appeal of Mojo to them
The age range for readers of Mojo is between 35 - 45 with a mean age of 41. The ABC1 profile and C2DE are roughly even numbers, although the articles suggest it is targeted more towards the ABC1 profile. The audience is 68% male and 32% female, 91% have been to a live gig in the past year. The total circulation is 79, 345. They have a lot of disposable income to spend on music. Most of the audience are part of the Babyboomer generation that grew up listening to classic bands like The Beatles and The Clash, this magazine appeals to them as it features stories about them.
Monday 1st April
LO: Explain how music magazines target a specific audience. Use the MOJO cover as an example
Magazines use the different terminology features on the magazine to appeal to a certain target audience. The masthead on the MOJO magazine is big and bold, block capitals and sans serif to appeal to a rock audience. The colour palette features blue, yellow, red, white, grey and black which are colours associated with rock. The main cover line is bold, capitals and bright to stand out to the rock audience and the minor cover lines are the same but smaller. The star is Dave Grohl, a classic musician and the cover lines feature classic artists like like Ian Dury and Nirvana to appeal to the 'Babyboomer' generation, and a dominant male audience.
These all appeal to the 'Babyboomer' generation and a male audience who would have been into these bands and artists when they were younger.
Saturday, 26 January 2019
Homework (news speaker)
News bias
A big thing about news was whether it was biased or not. For example some news papers have different views on Brexit. May said some papers would create stories against Brexit and showing its' flaws and some would argue for it and against any opposition that was against it. The reason May's newspaper shined out was because it involved a section where it would debate a certain topic so involve arguments of both sides, so for example for or against Brexit. He also states that his newspaper tends to never have a strong bias but tends to subtly show his opinions like his positive views on immigration.
Declining circulation figures
May discussed how the circulation of newspapers was rapidly declining due to digital media. He mentioned the figures of how many people newspaper reached, around 40 million. Now they reach at least sub 10 million. This is because of how easy digital media is to access, which is why many newspaper with digital copies are now making users pay for subscriptions.
Fake news
Fake news is big issue especially around London where his newspaper is based, and of course Brexit. May mentioned how easily fake news can be made, for example a voiceover of the Priminister saying something she didn't. Ten Downing Street receives loads of calls a day asking whether the PM said this or that etc. He mentioned how he was accused of printing fake news by Newcastle FC and Sports Direct owner Mike Ashley, and although it was true Mike accused him of it due him being a very rich man.
Relationship between print and online
Print is seeing a massive downfall in the amount of people it reaches due to the ease of access of digital media. You can simply open your phone and search up the website rather than the traditional walk to the shop to buy a newspaper. May mentioned about how a massive news company, The Independent, are now solely creating digital news outlets rather than print. It's a lot easier and more people will receive it. Digital news outlets receive money via advertisements and subscriptions to the news outlets.
Issues of ownership
A big thing about news was whether it was biased or not. For example some news papers have different views on Brexit. May said some papers would create stories against Brexit and showing its' flaws and some would argue for it and against any opposition that was against it. The reason May's newspaper shined out was because it involved a section where it would debate a certain topic so involve arguments of both sides, so for example for or against Brexit. He also states that his newspaper tends to never have a strong bias but tends to subtly show his opinions like his positive views on immigration.
Declining circulation figures
May discussed how the circulation of newspapers was rapidly declining due to digital media. He mentioned the figures of how many people newspaper reached, around 40 million. Now they reach at least sub 10 million. This is because of how easy digital media is to access, which is why many newspaper with digital copies are now making users pay for subscriptions.
Fake news
Fake news is big issue especially around London where his newspaper is based, and of course Brexit. May mentioned how easily fake news can be made, for example a voiceover of the Priminister saying something she didn't. Ten Downing Street receives loads of calls a day asking whether the PM said this or that etc. He mentioned how he was accused of printing fake news by Newcastle FC and Sports Direct owner Mike Ashley, and although it was true Mike accused him of it due him being a very rich man.
Relationship between print and online
Print is seeing a massive downfall in the amount of people it reaches due to the ease of access of digital media. You can simply open your phone and search up the website rather than the traditional walk to the shop to buy a newspaper. May mentioned about how a massive news company, The Independent, are now solely creating digital news outlets rather than print. It's a lot easier and more people will receive it. Digital news outlets receive money via advertisements and subscriptions to the news outlets.
Issues of ownership
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