Monday 18th March
LO: Explain the demographics of the target audience of the Mojo magazine: be as specific as you can and explain the appeal of Mojo to them
The age range for readers of Mojo is between 35 - 45 with a mean age of 41. The ABC1 profile and C2DE are roughly even numbers, although the articles suggest it is targeted more towards the ABC1 profile. The audience is 68% male and 32% female, 91% have been to a live gig in the past year. The total circulation is 79, 345. They have a lot of disposable income to spend on music. Most of the audience are part of the Babyboomer generation that grew up listening to classic bands like The Beatles and The Clash, this magazine appeals to them as it features stories about them.
Monday 1st April
LO: Explain how music magazines target a specific audience. Use the MOJO cover as an example
Magazines use the different terminology features on the magazine to appeal to a certain target audience. The masthead on the MOJO magazine is big and bold, block capitals and sans serif to appeal to a rock audience. The colour palette features blue, yellow, red, white, grey and black which are colours associated with rock. The main cover line is bold, capitals and bright to stand out to the rock audience and the minor cover lines are the same but smaller. The star is Dave Grohl, a classic musician and the cover lines feature classic artists like like Ian Dury and Nirvana to appeal to the 'Babyboomer' generation, and a dominant male audience.
These all appeal to the 'Babyboomer' generation and a male audience who would have been into these bands and artists when they were younger.
No comments:
Post a Comment