Revision - Music Video

Monday 25th March
LO: Explain how mise en scene has been used in your two music videos to show the genre and represent the band/artist

Uptown Funk

• Bright and funky clothing to show they don't really take themselves seriously. 
• Urban location with barber shops, they just want to go around town and have fun
• This could represent the artist as a macho male, who goes around showing off and is very confident

If I were a boy

• Familiar clothing like police uniforms and casual clothing to show these are real life problems and to make them easier to understand
• Familiar locations like a high street and a kitchen to make it easily relatable and to show these are real life problems 
• This represents the artist as quite weak due to the problems she faces in every day 

Thursday 28th March

LO: Explain how camerawork and editing has been used in your two music videos to show the genre and represent the band/artist

Camerawork

Uptown Funk:

• Canted angles, track camera angles and low angles. Filmed on a steady cam
• The range of angles represent the artist as people who just want to have fun, mess around and try out different funky angles

If I were a boy:

• Naturalistic angles
• Represents the artist as serious, she wants the problem to be taken seriously and 

Editing

Uptown Funk:

• Saturated colours and cuts to the beats of the song
• Represents the artist as trendy, upbeat and shows they are enjoying themselves

If I were boy:

• Monochrome colour and simple transitions 

Revision - Mojo

Monday 18th March
LO: Explain the demographics of the target audience of the Mojo magazine: be as specific as you can and explain the appeal of Mojo to them

The age range for readers of Mojo is between 35 - 45 with a mean age of 41. The ABC1 profile and C2DE are roughly even numbers, although the articles suggest it is targeted more towards the ABC1 profile. The audience is 68% male and 32% female, 91% have been to a live gig in the past year. The total circulation is 79, 345. They have a lot of disposable income to spend on music. Most of the audience are part of the Babyboomer generation that grew up listening to classic bands like The Beatles and The Clash, this magazine appeals to them as it features stories about them.

Monday 1st April
LO: Explain how music magazines target a specific audience. Use the MOJO cover as an example

Magazines use the different terminology features on the magazine to appeal to a certain target audience. The masthead on the MOJO magazine is big and bold, block capitals and sans serif to appeal to a rock audience. The colour palette features blue, yellow, red, white, grey and black which are colours associated with rock. The main cover line is bold, capitals and bright to stand out to the rock audience and the minor cover lines are the same but smaller. The star is Dave Grohl, a classic musician and the cover lines feature classic artists like like Ian Dury and Nirvana to appeal to the 'Babyboomer' generation, and a dominant male audience.

These all appeal to the 'Babyboomer' generation and a male audience who would have been into these bands and artists when they were younger.