Half term revision

8 - Diversification
10 - Radio 1Xtra
14 - Editing and Mise en scene
16 - Hybridity  
17 - Worldwide companies own British newspapers
18 - Because it owns radio stations as well as a magazine
25 - Convergence

Radio 1 Live Lounge

Monday 20th May
LO: to explore the industry and audience behind the Live Lounge

BBC Radio 1 target audience - 15 to 29 year olds. The presenters are restless and energetic, often using informal and everyday language.
The remit of Radio 1 is tot entertain a broad range of young listeners. They support emerging artists especially those from the UK.

Representations:

• The artist - Popular artists in the charts

• The presenter - The presenter is Greg James who is a young comedic presenter a similar age to the target audience 

• The show and its format - Talks about popular issues and music 

Media Language:

• Colour palette
• Images used
• Branding 
• Logo 
• Graphics 
• Content

Convergence - Merging of media technologies and forms due to digitalisation and computer networking. An example of this is Radio 1 has apps so people can listen on their phones and computers and the Live Lounge can be accessed via Vevo. 

Advantages of this for the BBC and Vevo is that they both get a bigger range of target audiences as people who use Vevo get recommend Radio 1 vice versa. Advantages for the audience it can be accessed vis Vevo at anytime. 

Regulation

Radio has to fit to a broadcasting code so that listeners are protected from harmful; or offensive material. This is in particular for Radio 1 as part of their audience is older teenagers. Also they have to make sure their are a diverse range if viewpoints on a situation. 

The Live Lounge

• It is a live music series that is hosted on BBC Radio 1 and 1Xtra.
• The benefits of broadcasting on two channels are that you can broadcast more artists and get more listeners
• Clara Amfo is known for her presenting and was deemed as a rising star. 
• DJ Ace is award winning and being associated particularly with new music
• And artists comes on and performs one or two of their own songs then a cover of something that isn't their genre and it is acoustically 
• It is broadcast live and the visualisation one is filmed and put on Veto
• The audience appeals are that it involves popular artists doing songs they not usually sing in an intimate space. It is live and you may find new artists. You can watch the performances afterwards 

The Live Lounge Website

• Links to Radio 1 and 1Xtra
• There are videos and photographs 
• Summaries of what has happened that month
• They have many social media accounts 

Lewis Capaldi:

• He started posting recordings of his music on the internet where he met his manager Ryan Walter. He then released his first track which was the quickest to reach 25 million streams
• He is 22 born born in Bathgate, Scotland 
• The genre is folk rock and pop
• He released his first album in May which was announced in February 
• He is award winning and has a good critical reception 

Revision - Music Video

Monday 25th March
LO: Explain how mise en scene has been used in your two music videos to show the genre and represent the band/artist

Uptown Funk

• Bright and funky clothing to show they don't really take themselves seriously. 
• Urban location with barber shops, they just want to go around town and have fun
• This could represent the artist as a macho male, who goes around showing off and is very confident

If I were a boy

• Familiar clothing like police uniforms and casual clothing to show these are real life problems and to make them easier to understand
• Familiar locations like a high street and a kitchen to make it easily relatable and to show these are real life problems 
• This represents the artist as quite weak due to the problems she faces in every day 

Thursday 28th March

LO: Explain how camerawork and editing has been used in your two music videos to show the genre and represent the band/artist

Camerawork

Uptown Funk:

• Canted angles, track camera angles and low angles. Filmed on a steady cam
• The range of angles represent the artist as people who just want to have fun, mess around and try out different funky angles

If I were a boy:

• Naturalistic angles
• Represents the artist as serious, she wants the problem to be taken seriously and 

Editing

Uptown Funk:

• Saturated colours and cuts to the beats of the song
• Represents the artist as trendy, upbeat and shows they are enjoying themselves

If I were boy:

• Monochrome colour and simple transitions 

Revision - Mojo

Monday 18th March
LO: Explain the demographics of the target audience of the Mojo magazine: be as specific as you can and explain the appeal of Mojo to them

The age range for readers of Mojo is between 35 - 45 with a mean age of 41. The ABC1 profile and C2DE are roughly even numbers, although the articles suggest it is targeted more towards the ABC1 profile. The audience is 68% male and 32% female, 91% have been to a live gig in the past year. The total circulation is 79, 345. They have a lot of disposable income to spend on music. Most of the audience are part of the Babyboomer generation that grew up listening to classic bands like The Beatles and The Clash, this magazine appeals to them as it features stories about them.

Monday 1st April
LO: Explain how music magazines target a specific audience. Use the MOJO cover as an example

Magazines use the different terminology features on the magazine to appeal to a certain target audience. The masthead on the MOJO magazine is big and bold, block capitals and sans serif to appeal to a rock audience. The colour palette features blue, yellow, red, white, grey and black which are colours associated with rock. The main cover line is bold, capitals and bright to stand out to the rock audience and the minor cover lines are the same but smaller. The star is Dave Grohl, a classic musician and the cover lines feature classic artists like like Ian Dury and Nirvana to appeal to the 'Babyboomer' generation, and a dominant male audience.

These all appeal to the 'Babyboomer' generation and a male audience who would have been into these bands and artists when they were younger.

Homework (news speaker)

News bias
A big thing about news was whether it was biased or not. For example some news papers have different views on Brexit. May said some papers would create stories against Brexit and showing its' flaws and some would argue for it and against any opposition that was against it. The reason May's newspaper shined out was because it involved a section where it would debate a certain topic so involve arguments of both sides, so for example for or against Brexit. He also states that his newspaper tends to never have a strong bias but tends to subtly show his opinions like his positive views on immigration.

Declining circulation figures
May discussed how the circulation of newspapers was rapidly declining due to digital media. He mentioned the figures of how many people newspaper reached, around 40 million. Now they reach at least sub 10 million. This is because of how easy digital media is to access, which is why many newspaper with digital copies are now making users pay for subscriptions.

Fake news
Fake news is big issue especially around London where his newspaper is based, and of course Brexit. May mentioned how easily fake news can be made, for example a voiceover of the Priminister saying something she didn't. Ten Downing Street receives loads of calls a day asking whether the PM said this or that etc. He mentioned how he was accused of printing fake news by Newcastle FC and Sports Direct owner Mike Ashley, and although it was true Mike accused him of it due him being a very rich man.

Relationship between print and online
Print is seeing a massive downfall in the amount of people it reaches due to the ease of access of digital media. You can simply open your phone and search up the website rather than the traditional walk to the shop to buy a newspaper. May mentioned about how a massive news company, The Independent, are now solely creating digital news outlets rather than print. It's a lot easier and more people will receive it. Digital news outlets receive money via advertisements and subscriptions to the news outlets.

Issues of ownership

Homework (Promoting media revision)

Media revision 1

How the Lego movie appeals to its three target audience members:

Characters:
For the children, it characters such as Benny the spaceman or Batman are rather funny so children would be entertained by them. Also characters like Batman or Green Lantern offer references to more modern movies which they would understand. For adults the character appeal as characters like Benny the spaceman would be nostalgic for them as they played with characters like that when they were younger. Also imaginative characters like Vitruvius or The unicorn would inspire their children.
Lastly for young cinema goers, a lot of the main characters are played by big names such as Will Ferrell or Chris Pratt so they would want to see these actors in action.

Narrative:
For younger children the narrative is full of funky worlds, consistent new characters and a lot of action which would keep them interested in the story. For adults the narrative offers references to older movies like The Matrix where the story keeps moving between many worlds which they would understand. It is similar for young cinema goers, they will also get this reference.

Settings:
Starting with the children, the constant changing of setting in the Lego, and then the change from the Lego world to the real world offers a sense of action and excitement to keep them entertained. For the adults the change between reality and imagination will again reference to older films like The Matrix which they will understand, also it offers a sense of imagination to their children because they couldn be inspired by this imaginative world. For younger cinema goers they would only understand the references in the film.

Themes:
Themes that could keep children interested and entertained is the theme of the use of vivid colours and awesome lights with action, essentially constant change to keep them on the end of their seat. For adults their is this theme of people who don't fit into society, and the person who doesn't is the hero of the film. This could inspire their children to be themselves and not worry about what other people think. For young cinema goers there is this theme of bad humour that's actually funny which would keep them interested in the film.

What methods did they use to promote The Lego Movie to the target audience?

Poster campaign:
Posters in public areas would target all parts of the target audience as when out in public families with adults and children would see them, children would want to go see it based around the fact its Lego and adults for nostalgia. Younger cinema goers when outside would see the names the characters would play by as the cast features big names like Chris Pratt and Will Ferrell.

TV Advertising:
During a break in Dancing on ice on Saturday the 9th February 2014, 4 days before the film launched, ITV launched the first ever all Lego ad break with 2 second stings to advertise The Lego Movie. Families would have seen this as they would have been sat around the TV watching the show and younger cinema goers would have seen it on social media as it got shared virally and had 1.1 million searches on google the following week.

Film Trailers:
Children would have seen this on TV during the morning and evening when watching TV, younger cinema goers might find it on social media when scrolling through.

Social Media:
Social Media would have heavily targeted young cinema goers as they would have seen the Lego ad break shared virally and they would have seen the social media pages. It was useful for The Warner Bros as social media was free so it was free advertising.

Merchandise:
This would have targeted children as at Legoland they put up a station where you could make a Lego character of yourself courtesy of The Lego Movie.

Media revision 2

Explain why the TV advertising campaign was so successful:
The TV advertising campaign included and all Lego as break during dancing on ice the week before the film was released. This was a world first. It was viewed by over 6.6 million people on live TV and most shared it therefore increasing the amount of people it reached. Families would have watched it on TV as dancing on ice a show where all of the family would sit down and watch it. It was viewed by a further approximately 1.1 million people online which would have most likely been younger cinema goers as they would have been on social media.

What is synergy in marketing?
Synergy in marketing is when you release a product with another around the same release date. They are based on the same thing but are different products like a film and a video game. They promote each other therefore giving the company more promotion.

How did Lego use this?
They used synergy when they release The Lego Movie video at the same time the film was released

Why would a company want to release a video game in tie with a film?
They would want to do this as they would promote each other, the film would promote the video game and the video game the film making the company more money. It also allows the customer to receive the experience of playing in the shoes as a character from the film in the game or giving the customer context of the game via the film.

Media revision 3

Blumer and Katz's four uses and gratifications:

Blumer and Katz researched four reasons why some people choose certain media products over others

• Entertainment - Offers a distraction from the world
• Personal identity - Helps us consider who we are, what ideas and values we identify with
• Relationships - We find things we can share and discuss with each other
• Information - New information we want to know or take pleasure in knowing

How are the uses and gratifications of the Lego Movie Video Game reflected in the cover?

• Entertainment - The absurd amount of colours and different amount of characters distract us from the world around us
• Personal identity - Just from the cover we understand who the heroes and villains are, this makes us consider which ones we would relate to the most
• Relationships - Just from the poster we can gather who the characters are and the themes. Therefore we can discuss with people what the story would be.
• Information - We get information about the game like the characters and themes

What are the genre conventions shown in the main poster for The Lego Movie?
The genre of The Lego Movie is an animated family/adventure film. We can tell this from the main poster in the poster campaign. Firstly we can tell it is animated by the fact it is Lego. We can tell it will be an adventure film by the setting of the poster. It is set in a sprawling urban area with big skyscrapers and cranes. It also features characters that reference to other film like Superman, who is flying and Green Lantern, these characters both feature in action and adventure films so we must know there will be action and adventure. We can tell who the main heroes are and the villains by where they are placed on the poster. The heroes are always on the front and the villains overlooking trying to take them down. We can tell there must be an adventure to stop this villain. Finally we can tell it is a family film as there are parts of the poster which appeal to all of the family. Overall there is no blood, violence or gore making it eligible for children, you have characters like the unicorn and Benny the spaceman who are rather humourous and the fact it is made out of Lego appeals to children as it is a popular toy. It appeals to parents as you see which characters relationships are good and bad by whether they are placed together on the poster, this could offer a sense of unity with their children. Also it being made out of Lego and an old but popular Lego character on there as of Benny the spaceman it would be very nostalgic for the parents.

How do the following poster features appeal to the target audience?

• Headline
• Tag line
• Main characters 
• SettingFirstly the headline would appeal greatly to the children. It is a creatives unique way of presenting it so that the children would be interested. It would interest older people as it may be something for their children to watch. Lastly for young cinema goers it is a unique way of presenting a headline that may give them and extra reason to see the movie, for its creativeness, other than famous actors.

The tagline  wouldn't interest the children a great deal, however it would interest the older people as it is quite a good moral story for their children, and they might want to bring them along to the film so they could revive this moral story that anyone can be a hero. For young cinema goers it may interest them to see how this "nobody" saves everyone.

The main characters are all very unique, exciting and creative which would excite children. Characters like the unicorn, Vitruvius and Benny the spaceman look exciting and creative. Characters like Superman and Benny the spaceman would offer a sense of nostalgia when older people look at it back to older movies and older Lego sets. Young cinema goers would want to find out who the actors 

are that play these exciting characters and decide if they want to see their performance.

Lastly, the setting is an exciting metropolis which would definitely intrigue children as it reminds them of a fun Lego set or just and exciting place in general. For older people it may be a place of escapism from every day work and life. It doesn't appeal much to younger cinema goers, they might go to see the film to how the setting changes and develops. 

How do all of the film posters use stereotypes and representation to appeal to the target audience?

Firstly, the poster of Emmet has a blue and black colour scheme which is rather masculine, he is dressed as a typical construction worker and a typical male hairstyle which represents him as the typical male hero of a movie, that he is strong and brave. However his facial reactions suggest he is scared and afraid of something, this could suggest that he is not brave or a hero and that other 

character which is what actually happens in the film. This would appeal to older people and  young cinema goers as from the tagline from the main poster it says "a story of how a nobody saved everyone" and this poster suggests Emmet is the nobody and we want to find out his story. The setting of the poster however would appeal to the children as it exciting and intriguing for a younger child.

DIRT

Thursday 5th July
LO: To review and reflect on the Y10 mock exam and set personal targets

Question 2

Media Language:

• Camerawork
• Editing
• Mise-en-scene
• Narrative style

Beyonce - If I were a boy

• Black and White filter
• Diegetic sound
• Change of clothes regularly 
• Different setting
• Linear narrative to help tell the story of the song or get across the message

Bruno Mars - Uptown Funk

• Shot type changes regularly 
• Bright, saturated colours
• One setting in a town
• All non-diegetic sound

Question 4

Using the information in the cover lines to suggest that MOJO are celebrating classic rock

Monochrome filter and black background connoting seriousness, darkness or realism

• Choosing classic bands in the modern era suggests that they are celebrating 'classic rock' representing them as legends 
• All the artists are male which is a stereotype as rock artists are stereotypically male

Question 5

Genre codes or conventions are the things you'd expect to see in a product based off of it's target audience 

First Part:

Genre codes and conventions, media language on both magazines

Second part:

Judgements

Similarities:

• They both have freebies
• They both have a large masthead at the top
• They both feature artists
• They both use language to try to create an inclusive mode of address addressing a range of music fans
• Same genre of magazine but different sub genres

Differences:

• Colour palette 
• Layout, main images are difference sizes and in different positions
• Highly stylised font 
• Formal language and informal language

The similarities are due to having the same genre of magazine but the differences are due to the difference in sub genres. One is pop and one is rock

Question 7

• To extend the marketing on the film
• You're not just dependant on one media form doing well
• Contextual knowledge
• Advertisement

Question 8

The four uses and gratifications:

• Entertainment 
• Identification
• Personal relationships 
• Information

Entertainment

People would play it to enjoy themselves, it would be a form of escapism from the real world 

Identification 

People could relate to the situations or characters 

Personal Relationships 

You can play with each other or against each other and discuss your progress, online communities 

Question 9

• It provides instant access to the genre
• The action on the main poster has something for all
• It subverts conventions as there is an unknown protagonist in the middle
• There is an underdog
• The star performers names on top of the posters
• Different character types

Personal Targets:

For the music industry, I need to..

Use accurate media language and link to the target audience 

For the promoting media unit, I need to..

Revise the different theories