Radio 1 Live Lounge

Monday 20th May
LO: to explore the industry and audience behind the Live Lounge

BBC Radio 1 target audience - 15 to 29 year olds. The presenters are restless and energetic, often using informal and everyday language.
The remit of Radio 1 is tot entertain a broad range of young listeners. They support emerging artists especially those from the UK.

Representations:

• The artist - Popular artists in the charts

• The presenter - The presenter is Greg James who is a young comedic presenter a similar age to the target audience 

• The show and its format - Talks about popular issues and music 

Media Language:

• Colour palette
• Images used
• Branding 
• Logo 
• Graphics 
• Content

Convergence - Merging of media technologies and forms due to digitalisation and computer networking. An example of this is Radio 1 has apps so people can listen on their phones and computers and the Live Lounge can be accessed via Vevo. 

Advantages of this for the BBC and Vevo is that they both get a bigger range of target audiences as people who use Vevo get recommend Radio 1 vice versa. Advantages for the audience it can be accessed vis Vevo at anytime. 

Regulation

Radio has to fit to a broadcasting code so that listeners are protected from harmful; or offensive material. This is in particular for Radio 1 as part of their audience is older teenagers. Also they have to make sure their are a diverse range if viewpoints on a situation. 

The Live Lounge

• It is a live music series that is hosted on BBC Radio 1 and 1Xtra.
• The benefits of broadcasting on two channels are that you can broadcast more artists and get more listeners
• Clara Amfo is known for her presenting and was deemed as a rising star. 
• DJ Ace is award winning and being associated particularly with new music
• And artists comes on and performs one or two of their own songs then a cover of something that isn't their genre and it is acoustically 
• It is broadcast live and the visualisation one is filmed and put on Veto
• The audience appeals are that it involves popular artists doing songs they not usually sing in an intimate space. It is live and you may find new artists. You can watch the performances afterwards 

The Live Lounge Website

• Links to Radio 1 and 1Xtra
• There are videos and photographs 
• Summaries of what has happened that month
• They have many social media accounts 

Lewis Capaldi:

• He started posting recordings of his music on the internet where he met his manager Ryan Walter. He then released his first track which was the quickest to reach 25 million streams
• He is 22 born born in Bathgate, Scotland 
• The genre is folk rock and pop
• He released his first album in May which was announced in February 
• He is award winning and has a good critical reception