Cover Analysis

Thursday 16th November
LO: To analyse the cover of a magazine, linking it to the genre and audience 

• 'Babyboomer' Generation: A descriptive term for someone who was born between 1946 and 1964
• Diversification: Becoming more diverse or varied 
• Audience Address: A companies address towards the audience 
• Discerning: Having or showing good judgement 
• House Style: A set of specific editing conventions used by a writer to ensure stylistic consistency throughout the magazine 
• Intertextuality: When one media text refers to another media text throughout the text

Music Magazine Codes and Conventions Red = On Rock Covers

• Masthead - Big and bold, Top of cover, Style of audience/genre, Block Capitals and Sans Serif
• Dateline, Issue Number and Price
• Main Cover Line - Links to main image and bigger the other cover lines
• Cover lines - Teasers
• Main Image - One of these and generally a music artists with normally a close up/mid shot
• Publisher logo
• Freebies - CDs, Exclusive Interviews, Posters, Stickers and Download Codes etc...

Cover Analysis Task

• Shot Type: Close up/Mid shot
• Star Vehicle: Dave Grohl,  American rock musician, guitarist, singer, drummer, songwriter, record producer, and film director
• Colour Palette: Blue, Yellow, Red, White, Grey and Black
• Bands and Artists Mentioned: Dave Growl, Ian Dury, Elvis, Cat Stevens and Nirvana 
• Masthead Style: Bold, Capitals, Sans Serif and Bright

The masthead 'Mojo' promotes the theme of influence of music and greatness throughout the magazine, which readers look for. A depressing masthead would never attract an audience, so a happy and influential one will. It it clean, bold and bright which magazines the magazine look modernised and attract the audience for modern day bands, however the cover lines contain information about classic bands which will attract the audience for more classic bands.

• Main Coverlive Style: Bold, Capitals, Bright however Serif

The main coverline is bold and bright to attract fans of Dave Grohl and the Foo Fighters, 

• Minor Coverline Style: Bold but Small, Serif, Bright and Capitals
• Puff: Small, Serif however Bold and Bright 
• USP (Freebies): There is a free CD
• Placement of Text: Minor Coverlines are placed around the perimeter of the cover to allow the main image to stand out and to make a space for the CD on the cover