Monday, 18 September 2017

In Depth Study - Mojo

Monday 18th September  In Depth Study - Mojo

LO
To analyse the target audience for music magazines

Publisher

The publisher for this magazine is Bauer

Circulation

Target Audience Demographics

  • Age range is usually middle aged men, the mean age is 41
  • Abc 1 profile is 70%
  • Typical reader listened to classic bands like The Beatles and Zeppelin whilst growing up in the 70s and 80s
  • Heavy user of services like Spotify and Apple music
  • Likes music festivals

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