LO: To apply media terminology when analysing music videos
Case 2
Uptown Funk
Performance Montage - They go between locations like barber shops and the streets to a stage.
Camerawork - Canted angle, Track camera angles, low angles and expressionistic techniques used.
Sound - All non-diegetic, the song is the only soundtrack.
Mis-en-scene - Clothes are very bright and funky to fit the theme of them not taking themselves seriously and mainstream pop. The location is a high street and inside different building like barber shops and a club towards the end of the video. Urban with elements 1950s made modern.
Editing - The colour is very saturated and bright to fit mainstream pop and cuts are fit to the beat. For example at one point Bruno claps and it cuts to a different location. All links to the genre of mainstream pop
If I were a boy
Linear Narrative (Amplification) - Tells the story in a chronological order and has some link with the lyrics
Camerawork - Naturalistic angles, very simple.
Sound - Diegetic sounds at the start, police sirens and talking halfway through. Non diegetic sounds are the song. The talking links to the lyrics
Mis-en-scene - Matches the storyline, police costume for most of the video when they are working as police officers. Locations are in the high street, usually in shops that are being robbed for the police job to make sense. Other locations are a party and a house.
Editing - Monochrome colour to fit the genre of RnB and the song is serious so it fits the song. Naturalistic editing so there is no crazy transitions, all basic cuts. Cuts fit the beat.
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