Key Concepts Monday 19th September
L/O
To apply the four key concepts to media texts
- Media Language: Forms and Conventions
- Institutions
- Representation
Media Language
- Camerawork
- Soundtrack
- Mise-en-scene
- Editing
Camera shots: Medium shot to show the person
Use of colour: Black, white and grey
Placement of people: In the middle with the image being large to attract attention
Placement of text: The masthead is big and bold and the top to show the reader what it is about.The other text is around the side to show the image more
Facial expressions: A straight face to fit to the mood created by the colours
Font size: Large to attract attention, San Sarif
Institutions
Who makes what and for whom
Audience
We can define the audience by gender, age range, location, lifestyle, wealth, interests and class
Representation Thursday 22nd September
-Involves looking at how you see the world and how the world sees you
-Uses Stereotypes
The stereotype shows that he is the comical one
- His clothes are smart but he wears them very scruffy
- He looks quite happy so he might be happy with something he said or he did, or maybe he said a good joke
- His hair is quite normal so he might be a normal person or very comical
http://www.tellyads.com/play_advert/?filename=TA0889&advertiser=Brand%20Power&type=recent
Media Language - There are some close up camera shots to show what the product is, also to catch the eye of the viewer
Voiceover, sound and music - the voice over is loud so people know what it is about and the music at the start is very loud to also catch the ears and eyes of the viewers
Use of setting and colour - The colour is very bright to shows the product is good and if the viewer sees bright colours they will keep watching, also the setting is used to show where the product is available
Use of placement of people and objects - The people and objects are at the centre of the screen because that is where the viewer mostly looks
Facial expressions - The person looks happy to show that they are happy with the product
What are they trying to achieve? - They are trying to sell the product to the viewers
Who is the target audience? - The target audience is parents, I know this because it says 'perfect to put in your kids lunchboxes'
How has the product been represented? - It's been represented as a good product because it's says the product is perfect and useful
The stereotype shows that he is the comical one
- His clothes are smart but he wears them very scruffy
- He looks quite happy so he might be happy with something he said or he did, or maybe he said a good joke
- His hair is quite normal so he might be a normal person or very comical
http://www.tellyads.com/play_advert/?filename=TA0889&advertiser=Brand%20Power&type=recent
Media Language - There are some close up camera shots to show what the product is, also to catch the eye of the viewer
Voiceover, sound and music - the voice over is loud so people know what it is about and the music at the start is very loud to also catch the ears and eyes of the viewers
Use of setting and colour - The colour is very bright to shows the product is good and if the viewer sees bright colours they will keep watching, also the setting is used to show where the product is available
Use of placement of people and objects - The people and objects are at the centre of the screen because that is where the viewer mostly looks
Facial expressions - The person looks happy to show that they are happy with the product
What are they trying to achieve? - They are trying to sell the product to the viewers
Who is the target audience? - The target audience is parents, I know this because it says 'perfect to put in your kids lunchboxes'
How has the product been represented? - It's been represented as a good product because it's says the product is perfect and useful
Well done, some good points.
ReplyDeleteWWW - your starting to identify the key concepts and use media terminology
NTT - try to explain the effect of these elements you've identified