The Lego Movie: Target Audience

Thursday 8th March
LO: To identify the target audience using demographics and psychographics

The target audience targets a FAMILY audience. The audience can be split into the following groups:

• Young kids who play with Lego
• Parents who played with it when they were young too
• Young adult cinema goers 

How the movie appeals to each part of the target audience (also both genders)

• It appeals to young kids who play with Lego because of the vivid colours and use the use of Lego. They also use songs such as 'Everything is awesome' and humour which is catchy and obviously aimed at younger children. They also included references to other films like Batman and Green Lantern which they will understand.
• The film appeals to parents who played with it are younger as they use a lot of references to older lego like Benny the spaceman. They will also get references to older films like the Matrix and more adult films like Lord Of The Rings. Parents could also take their children to see the movie to show what they experienced when they were younger. The concept of going between reality and the Lego world is there for parents to convince imagination in their children.
• For young adult cinema goers, the use of big names like Morgan Freeman or younger actors like Chris Pratt attract cinema goers. Again, similar to adults, the use of references to other films and other characters like Batman and Gandalf they will get.
• It would appeal to both genders through having a male and female main character.