LO: To explain how vertical integration benefits companies; to analyse using Uses and Gratification
theory
5 Video game/Film releases at the same time
- Mortal Kombat Annihilation
- Resident Evil
- The original spiderman
- Harry Potter and the order of Phoenix
- Alice and wonderland
Simultaneous reasons
- Profit maximised
- Familiarity
- Extends the pleasure of the film
- The game promotes the film, the film promotes the game
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