LO: To explore exam style questions and how to answer them effectively
Who regulates what in the UK?
Film - BBFC
TV - Ofcom
Advertising - ASA
Magazines and Newspapers - IPSO and Impress
Video Games - VSC (PEGI System)
Question Format
You are likely to be asked four questions in this section of the exam (The Lego Movie), two short ones and two longer ones. The two short ones are likely to be based on promotional techniques. The two longer ones will ask you to discuss The Lego Movie as an example.
- First question is likely to be a 1 mark about a simple fact based answer
- Second question is likely to be a 4 mark question about giving reasons to a questions
- There will be two long answer questions around 10 marks using The Lego Movie example. It could use theories or genre codes with using The Lego Movie or the video game of it to support your answer
What you need to do:
- Write clearly and concisely
- Use accurate terminology
- Support answer with examples
Example Questions:
How have Propp's spheres of action been used to represent the characters in the Lego Movie poster campaign?
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Explain how an effective marketing campaign would exploit a range of media platforms
An effective marketing campaign would use a range of media platforms to successfully promote their film. A first example would be the use of social media to promote their film. For example, The Lego Movie made variety of social media accounts to help promote their film. There are two reasons for this, the first being due to the film promoting to a very ranged target audience and a part of the target audience, young adult cinema goers, are most likely to use social media and see the accounts and see the film due to big names starring in the film. The second reason is because it's free. It is really easy to make a social media account, and due to many people that will see the account it is easy promotion.
Another use of media would be effectively using TV advertising to promote the film to the target audience. Another example would be when Itv aired an all Lego advert break during Dancing On Ice, when parents and children, another part of the target audience for The Lego Movie would be sat together watching TV. This all Lego advert break went viral on social media, promoting the film even more on social media and therefore more people viewing the social media accounts. Before this however, they chose to advertise the film at times when parents and children would be watching TV. These times would when children got back from school and parents got back from work so roughly from 5pm to 8pm and on weekends at times when everyone in the family would be sat together watching big TV shows like the Xfactor or Dancing On Ice.
Through these ways promoting the film, more people went to see the film when it was released. Another clever way to promote the film then was to release the film and the video game in synergy. More people therefore went to buy the video game after they watched the film, and more people went to watch the film if they played the video game first, they promoted each other to gain popularity.
The next way of creating an effective media campaign would be effectively putting posters in places where the target audience would see them. For example when they were promoting the film with posters, they put them in Lego stores, the children's section of many stores and entrances to these stores. In certain Lego stores and online you could create a mini figure of yourself so you would interested in Lego even more.
An effective marketing campaign would use a range of media platforms to successfully promote their film. A first example would be the use of social media to promote their film. For example, The Lego Movie made variety of social media accounts to help promote their film. There are two reasons for this, the first being due to the film promoting to a very ranged target audience and a part of the target audience, young adult cinema goers, are most likely to use social media and see the accounts and see the film due to big names starring in the film. The second reason is because it's free. It is really easy to make a social media account, and due to many people that will see the account it is easy promotion.
Another use of media would be effectively using TV advertising to promote the film to the target audience. Another example would be when Itv aired an all Lego advert break during Dancing On Ice, when parents and children, another part of the target audience for The Lego Movie would be sat together watching TV. This all Lego advert break went viral on social media, promoting the film even more on social media and therefore more people viewing the social media accounts. Before this however, they chose to advertise the film at times when parents and children would be watching TV. These times would when children got back from school and parents got back from work so roughly from 5pm to 8pm and on weekends at times when everyone in the family would be sat together watching big TV shows like the Xfactor or Dancing On Ice.
Through these ways promoting the film, more people went to see the film when it was released. Another clever way to promote the film then was to release the film and the video game in synergy. More people therefore went to buy the video game after they watched the film, and more people went to watch the film if they played the video game first, they promoted each other to gain popularity.
The next way of creating an effective media campaign would be effectively putting posters in places where the target audience would see them. For example when they were promoting the film with posters, they put them in Lego stores, the children's section of many stores and entrances to these stores. In certain Lego stores and online you could create a mini figure of yourself so you would interested in Lego even more.
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